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Folsom, N.J. -- Edward Graham, president of South
Jersey Energy, (www.southjerseyenergy.com)
the deregulated subsidiary of South Jersey Industries [NYSE:SJI],
announced today that the company has reached 50,000 residential customers surpassing
its 2002 year-end goal. SJE has increased its customer base by an astounding
56% since the end of 2001 when it reported 32,000 residential customers, making
it the most successful energy marketer in New Jersey.
Graham cites many factors to explain the company's explosive growth. However he is quick to point out two key factors-- the Community Rewards program and the guaranteed savings SJE offers its customers. "We offer our customers immediate and long-term benefits with a guaranteed savings on their utility bill," said Graham. "Our guaranteed savings insulates our customers from the rate increases that they may experience with our competitors that offer only variable rates. This gives us a distinct advantage over other marketers." SJE created the highly successful Community Rewards program to maximize opportunities in the deregulated market. The program benefits community organizations by allowing them to earn money while assisting SJE in its residential marketing efforts. SJE benefits by adding a profitable retail customer at a reasonable acquisition cost.
While Graham and his colleagues at SJE are justifiably proud of their accomplishment, they understand that continued success requires more hard work and marketing acumen. "We need to stay ahead of the market and pay close attention to the needs of our customers," said Graham. "This will help SJE to continue to grow."
South Jersey Energy is a licensed, deregulated
energy supplier for commercial, industrial and more than 50,000 residential
customers. SJE acquires and markets natural gas and electricity to retail end
users and provides total energy management services to help commercial and industrial
facilities reduce their overall energy costs.
SJE has one subsidiary, SJ EnerTrade (EnerTrade) formed in 1997, primarily sells natural gas to the casino industry in Atlantic City, N.J. The company also markets an air quality monitoring system through AirLogics, LLC. SJE and GZA GeoEnvironmental, Inc., an environmental consulting firm, each have a 50% equity interest in AirLogics. This system provides companies with real-time environmental air monitoring system used during environmental cleanups.
For more information about South Jersey Energy and
its energy holding company South Jersey Industries [www.sjindustries.com],
please visit the company website at www.southjerseyenergy.com.